Must-read essentials for product marketers. Learn how positioning and demonstrating differentiated value to customers who actually care about your product can make or break everything. A life-changing book that you can’t afford not to read.

April’s latest book translates proper positioning of your product into a sales pitch to (B2B) customers that they will listen to and find relevant. Learn how you can make product, marketing and sales actually wanting to work together because outcomes are so much better!

Essential book to guide product discovery to help you decide which products or features you could build will have an actual positive impact on your customers and business.

Fantastic book on operations

Great reference book on how to effectively use the OKR framework (Objectives and Key Results) to focus and align your organization on the things that matter. OKRs are just one way of staying focused, but if you want to give it a try, Christina delivers a hands-on, practical workbook on how to get it right.

Insightful and entertaining, Tony shares a wealth of experience and anecdotes from his time at Apple, Nest, Google, and others, while guiding readers through how they build themselves, their career, their product, their business, their team, all the way to filling the role of a CEO. Tony is not short of opinions, so reader beware!

Great handbook for how to get started with any new venture, and understand how to figure out what your actual product will be as quickly and efficiently as you can. Hint: it may end up being something very different than what you thought.