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Product in Startups is hard. 
You don't have to go it alone.

Product Strategy Coaching and

Fractional Product Leadership 

for Founders

Image by Mika Baumeister

Founders have big ideas. 

As a startup founder, you think big and get customers, teams, and investors excited about your vision. 

Bringing ideas to life is hard.

Founders have to master countless product challenges, often for their first time, while keeping a fast pace. They need to tap into the experience of someone who has seen and done it before without inflating their team or cost structure.

Often, good advice is not enough.

Successful founders have a companion on their side who can quickly apply their own experience and best practices to a challenge - enabling them to make better decisions faster.


About me

Alexander is a seasoned product leader and strategy advisor with 18 years of entrepreneurial experience in tech startups in Canada and Germany across various industries.​


He has introduced new products from conception to launch, hired and mentored world-class product teams, and has navigated numerous organizations through growth, strategy pivots, and mergers. Alexander has worked directly with numerous CEOs and Boards to drive strategy and growth of their organizations. ​


Alex went through the typical startup challenges and growing pains from the inside, and can share a broad range of experience from shaping high-level product strategy to setting up agile development processes or coaching junior product managers.

How you can work with me

We start with a free virtual consultation session where we can get to know each other and talk about the challenges you hope to get help with, and how we might work together. 

If you decide to move forward with me as a product coach, we set up a weekly cadence to meet and work together on what is most impactful for your startup at that time.


On a consulting basis, I can support you with specific projects, for example facilitating a product strategy workshop, or building your product and design team.

I am located in Eastern Timezone and available to work with startups anywhere in North America and Europe.

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